L ’ Aurora
L’Aurora is a family-owned cookie shop founded in Mexico more than a decade ago. In 2020 the owners decided to reinvent their image to appeal to new and younger customers.
In collaboration with Monjaraz Arquitectos and Paola Serrano, we created a new identity and space for the company to continue growing without letting go of its family history.
It was particularly important for the family that their new branding represented their home state and their famous cookies.
The new logo contains a subtle image of a bitten cookie encompassing the A that represents the Popocatéptl, Puebla’s famous active volcano.
Earthy colors represent softness and comfort when we eat cookies. Light blue bridges generations, from babies to older clients who have visited the shop since it was established. The overall goal is to show that quality and comfort has not changed regardless of how many years have passed.
Desktop prototype
Mobile prototype