Cosmo
Cosmopolitan, a classic old-fashioned cocktail, remains a trendy choice. However, there is always a lingering question: how long will its popularity last? COSMO offers the same old-fashioned drink in a new packaging proposal to appeal to younger audiences.
COSMO reintroduces the fun of savoring a great cocktail in any environment. It creates a "good beyond this world" feeling, ensuring that the popularity of this classic beverage can transcend through time and delight new generations.
Cosmopolitan (adj.) /ˌkɒzməˈpɒlɪt(ə)n/: having wide international sophistication
In the attempt to grow the boundaries of this drink, the logo must represent that Cosmo goes to new horizons beyond this world, into the universe, the cosmos.
To complement the meaning of the brand name with a symbol, we created a planet that depicts the cosmos. As a way to keep it playful, yet young, we used the colors of the drink itself.
