Official Canyon Store and Testing Hub in Barcelona
Vanquish Society
Canyon Bicycles operates on a B2C business model, primarily selling bikes through its online platform. With this sales model, Canyon had no similar competitors and quickly became a leader in high-end bike sales. Today, other brands are attempting to replicate their online sales model, but now Canyon is expanding in the opposite direction: retail stores.
The following is a branding proposal presented to Canyon Germany to launch its first physical store in the Mediterranean region in Barcelona.
vanquish (verb): defeat thoroughly
Cycling: A sport that gives us feelings of great achievement while exploring unbeknownst terrains.
Riders become warriors on wheels. The difficulty of the terrain ahead is not a barrier because, in the end, warriors always conquer. This mentality is where they vanquish and thus become vanquishers.
Vanquish Society:
an ode to celebrate the greatness of cycling.
The goal: merge two cultures – Canyon & Barcelona.
Vanquish Society represents a way of life, a community, and the home of people who love cycling.
Barcelona Super block architecture
Space distribution:
Interior design: look + feel
Store
Café
Showers
650 sq. meters aprox.
General Storage
Tech. shop
Venue
Store space
Indoor test track
Locker room + showers
Café (indoor + outdoor)
Bike parking
Open kitchen
